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  • The Power of Perceived Value

    The Power of Perceived Value

    In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

  • Case Study: The Weather is Snow Joke

    Case Study: The Weather is Snow Joke

    Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

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